Brand

YSCUBE PARKA

YScube, a city-functional brand from the United States, focuses on the requirement of people who is care of leisure life and convenient travelling. Within several years adhering to the product concept of high-technological innovation, intelligent design and excellent quality, YScube combining city-functional elements, high-tech performance and humanized design to provide clients with a fashion and comfortable products. YScube includes "Urban Travel” series, "Intelligent heating” series and so on, the products is hot popular in the United States, Canada, Britain, France, Italy, Germany, Spain, Russia, China and other markets.
(The YScube is available in the Element Fashion House, and the shop is located in the lobby on the first floor of building 2nd, Alephan Castle)

YBM

YBM is an original design brand created by the in-house design team of the Alephan Group. The name YBM stands for "Youth Be Magic", symbolizing its mission to bring a touch of fashion magic to young wardrobes. By blending streetwear and sporty elements with sleek, modern silhouettes and innovative high-tech functional fabrics, YBM delivers a unique aesthetic tailored for contemporary urban youth—stylish, energetic, yet highly wearable.

YBM seeks to transcend traditional occasion-based dressing, crafting versatile all-day, all-scenario apparel. Through meticulous details like seam sealing, waterproof and pressure-resistant fabrics, YBM's collections are not only suited for daily work and casual wear but also adaptable for outdoor activities. Rejecting overconsumption, YBM advocates for a healthy, eco-conscious, and sustainable lifestyle and worldview.

The YBM customer is young, confident, and independent—someone with a sharp eye for trends yet a strong sense of personal style and judgment, never blindly following the crowd. They shun extravagance and waste but demand exceptional detail and quality, refusing to compromise.