YBM is an original designer brand created by Alephan’s own designer team. YBM is the abbreviation of Youth Be Magic, implying its tenet to bring the magic of fashion to young people’s wardrobe. YBM renders a kind of fashionable, vigorous and durable design aesthetics for modern urban youth by integrating the elements of street sports into succinct and modish silhouette and applying innovative, hi-tech and functional fabrics.  

YBM attempts to blur the boundaries among different occasions to create daily clothes that fit all occasions. With details processed with sealing adhesive, waterproof and compression-resistant fabrics and so on, YBM’s products are suitable for workplace and recreation and practical to outdoor activities to some extent. Fighting against excessive consumption, YBM advocates healthy, environment-friendly and sustainable lifestyle and worldview. 

The target customers of YBM are young, confident and independent. They have sharp eyes for fashion but never blindly follow the trend because they have their own style and independent thinking and judgment. They reject extravagance and flamboyance but are demanding about details and texture without any compromise.

                                       YBM旗舰店                                             YBM微信公众号