Interpretation: Once, a giant in the world grew from weakness to strengthen and beat vast rivals, some even powerful. He concluded: “The correctness of thinking and path decides everything.” To do business, handle affairs or be a person is the same. The development of Alephan and our key employees has proved that “The correctness of thinking decides everything.” Keep it in mind.

B. Management philosophy:

Be human-oriented, conform to morality and etiquette (rules and systems) and attach more importance to righteousness than benefit while balancing the two.

Interpretation: Alephan stresses that the management of company should be human-oriented and conform to both morality (ideology, corporate culture, ideal and faith and friendship) and etiquette (rules and systems). We must emphasize both ideological communication, humanity, moral rules and corporate system and regulation. We must attach importance to individual benefits and advocate individual contribution. At the same time, we call for giving first and harvesting next. Plus, we hope everyone will never forget where their happiness comes from. We should be grateful to our parents’ love and care, the organization and company’s cultivation and the assistance and supports of those who help us (including subordinates, peers and superiors) and pay back to them, for example, helping leaders and mentors to see, to think of and to do what they have not seen, thought of or done. We must learn about and understand “gratitude”. In pursuit of personal interests, we should not show ingratitude for favors or even put away basic morality. The correct concept of righteousness and benefit must be set up, and righteousness must be put before benefit.

C. Development philosophy:

Professional management, diversified investment and combine industry with internet

1. Garment industry: Centered on brand, oriented by customers’ demands and based on professional production service;

2. Cultural and creative industry: Follow polices, get priorities right, improve supporting and introduce gradually;

3. Investment industry: Effectively combine industrial capital with financial capital for exponential growth.

Interpretation: The business of Alephan covers a variety of industries such as garment, culture and creativity, biotechnology, and internet technology. To adapt to changes of the market development, we follow the principle of full argumentation of project feasibility and cautious assessment of financial risks to diversify our investment strategy and implement professional operation in the investment areas, especially in the industry of garment, culture and creativity.

The garment industry is the primary one of Alephan, and the foundation to support its development. In this sector, we advocate the development idea of “Centered on brand, oriented by customers’ demands and based on professional production service” and put it into practice. We always keep a watchful eye on and follow customers’ demands and use them to guide the development of the garment industry, so the group can adapt to the market change and master the development direction. Moreover, we need to increase the value of service in our products and increase the added value of products, to offer convenient and considerate service and improve customer experience while keeping operation run smoothly.

As an emerging industry, the cultural and creative industry has a broad prospect, and is an import direction for Alephan’s strategic transformation, and Mainland-Taiwan Cultural and Creative Park is an important symbol of Alephan’s cultural and creative industry. Of course, we must pay attention to national policies and keep the industry on the correct track. Besides, the principle of “get priorities right, improve supporting and introduce gradually” must be followed: the principal part must take priority in polices and capital, and supporting facilities should be introduced gradually, to develop the industry comprehensively and concertedly.

With a keen eye for market opportunities, Alephanis carrying out diversified investment in the internet and biotechnology, based on the consolidated development of its traditional garment industry, to effectively combine industrial capital with financial capital for exponential growth.

D. Operation philosophy:

Be innovative and perseverant for progress

Interpretation: Correctly grasping customers’ demand is the foundation for a company to exist and develop. Today, since customers’ demands become more diversified and complicated, we must adhere to the spirit of “Be innovative and perseverant for progress” and use customers’ demands to create a flexible supply chain, and continuously innovate and create to cater for customers and visionarily foresee their demands and guide their demands. We are dedicated to providing customers with quality, humanized products and services for a win-win result.

E. Operational philosophy:

1. Be cautious, meticulous, discreet, and considerate;

2. Be suspicious to every link and trust your eyes, not your ears.

Interpretation: In the initial stage of the market economy, the market is not mature, the legal system not perfect, the credit not sound, and the personnel quality not reliable. And there are many operational links and many influential factors in business. If we are unable to be cautious, meticulous, discreet, and considerate to handle every business link pertaining to our interests or integrate the whole business chain, we will lose the whole game. Rather than investigate what link went wrong in case of a problem, we should be cautious, meticulous, discreet, and considerate to think over, plan and conduct every step and link in work.

At work, we often hear our business partners, suppliers or colleagues assure us that “the goods are absolutely flawless”, “there are no problems about the delivery time”, but problems often happen. So ears are not eyes, and hearing is not equal to seeing. To ascertain that we will not flog a dead horse and will not be fooled, we must be suspicious of every detail and verify there are no problems by using every method or action, especially “seeing with our eyes”--the best way. Only keeping this idea in mind can we tackle every link, every step in the operation and make sure everything runs well.

F. Product philosophy:

Show craftsmanship and pursue excellence

Interpretation: “craftsmanship” means the ingenious idea and spirit of the craftsman, or the creativity in techniques and art, and the pursuit of excellence. Alephan’s “Show craftsmanship” makes a statement that to defeat competitors and capture the market, we must focus on creativity and differentiation strategy and perfect our work and products with craftsmanship ceaselessly.